The  “modern” grocery store, inclusive of cart and checkout, was founded by Clarence Saunders, a Tennessee entrepreneur.  He called the self-serve concept the Piggly Wiggly and it proved to be a game changer.  Prior to his visionary merchandising concept, packaging and brand recognition were of little importance.

Artist Janet Rickus keeps her focus on the produce aisle.  Fortunately her work has a very long shelf life.

Gallery representation: Clark Gallery

For fun, I’ve included a logo quiz to test your brand awareness.  Email me at for the answer key if you need it.